Who will remember you?

Seth Godin is one of my favourite bloggers, for the simplicity and starkness of the points he conveys.  His latest post, on freelancers and going beyond ordinary, pretty much captures my personal vision

There’s a lot of pressure for freelancers to fit in, conform and comply. It seems easier to generate new business that way. That’s not really true. It’s easier to become an easily-described commodity that way, but the person who’s willing to push themselves out to an edge that matters is on the only path that actually leads to success.

And then it’s up to the client to care enough about the project and in making a difference to have the guts to hire you.