How to build a brand in 6 weeks

Advertise during the IPL.   Micromax is now the third largest mobile phone company in India, after Nokia and Samsung, and above Sony Ericsson and Motorola.  It’s expensive, but where else do you get such a large number of eyeballs (Gaurav excluded) over such a short period of time.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: