Apple and the New PLC


Continuing from my last post on the New Product Life Cycle.  I stumbled across some really interesting sales data for the iPod.  Notice how Apple’s new product introduction process coincides perfectly with the decline of each product’s individual PLC.  This is the challenge that companies will increasingly face.  Even a blockbuster product like the iPod requires constant innovation to keep the sales numbers growing.

This may be simple in concept.  But hardly any companies in India seem to have the capability or even the mentality to be innovation leaders.  On this front, at least, the US seems to have little to worry about!



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