From QuickFix to Sexy: the story of “Jugaad”


I flinched when I read the first International business magazine article mentioning the “great Indian tradition of jugaad“. WTF!, I thought to myself, must be a slow news week.

Look, I wasn’t born yesterday, and I know that when a Delhi-wallah says “kuch jugaad hai” (literally, “I have a  fix for that”) he actually means that he has a really quick, and really dirty way of fixing the problem. It could be the use of boiled potatoes as glue to fix torn kites. It could even be the use of a washing machine to make milk-shakes (Extra large, for the whole village). It may have been the use of photocopied “Samantha Fox concert” tickets! It could be anything that requires the cutting of corners, and a blatant pursuit of short term fixes. A Jugaad, in other words, is a junkie’s quick-fix. A matter, in the early 1980s, of great national shame…as in “We have a “chalta hai” and “jugaad” mentality, us Indians, chee chee!!”. Many newspaper editorials would bemoan this collective lack of social consciousness and quality focus.

Imagine my surprise, then, when the venerable newspaper, The Economist, decides to honor the word with an article on “innovation in emerging markets”. This is probably the last step in the gentrification of a low-class word. Jugaad will now be completely acceptable in board-rooms as a legitimate business strategy. Awards will be given out for grass-roots innovation. Entire movies (case in point- 3 Idiots) will laud the hero who creates something out of nothing through the power of Jugaad.

You can see where this is going. The same editors who bemoaned the collective lack of social consciousness, will now claim this as an ancient and venerable Indian tradition. “Arrey! These ancients were great, you see, and they put the funda of  jugaad into the way of life for us Indians. Such foresight”.

Suddenly, I feel the jugaadu in me rising. I’m an innovator, and being a frugal innovator gives me the right to use this newly minted uber-sexy word. I, Gaurav Rastogi, specialize in jugaad. You read it here first.

Just don’t tell my colleagues yet! Wait for the word to become sexier. Maybe an article in the Wall Street Journal!

Quote from The Economist:

Indians often see frugal innovation as their distinctive contribution to management thinking. They point to the national tradition of jugaad—meaning, roughly, making do with what you have and never giving up—and cite many examples of ordinary Indians solving seemingly insoluble problems.

Follow up post is here.

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Naming convention for a crowded planet


It happened again today. A confidential email meant for me was sent to one of the seven other “Gaurav Rastogi”s in my company. Fortunately, this email was sent to the GR who is on top of the MS Outlook list, and he is used to receiving emails meant for me.

The world needs a new naming convention for humans. Read this link for more info.

A naming convention designed for a planet with 100 million people (as on 500 BCE) is hopelessly useless in the world where the number of people to be named has expanded 70-fold. What was designed to be a unique identifier (viz. “Gaurav”, son of the “Rastogi” family) is no longer unique now. By my reckoning, there must be another 5-600 people called “Gaurav Rastogi”, and another 5-10,000 people called “Amit Garg”. Living. Today. Waiting for their unique names.

We are taught early in our careers not to name a problem without offering a solution. Before I offer an alternative, perhaps in a later post, let us meditate on what exactly is a name.

What’s in a name? Names carry a lot of information about who you are, and where you are from. A person’s name carries meaning (as in…Nice name, what does it mean?). A person’s name carries information about the parentage and upbringing of the person. Names could also be said to carry period information, for names that have been in an out of fashion. In some cultures, the city of your birth would also be appended to your name, as would be your grandfather or mother’s family name. A name is a “handle” which other people use to think about an entire human being’s life, work and story. It’s a mnemonic.

For any alternatives to be workable, they need to fit into the social norms of our current society, and should also be able to extend the naming convention without burdening it with numbers (eg. gaurav_rastogi04) that have the potential for getting out of hand (eg. gaurav_rastogi10768_456). Simplicity, therefore, is the only yardstick for the new naming convention.

Inserting numbers would be a quick alternative. Like with free email accounts, the person who gets the first instance of the name could carry a numeral-free name, while others could just add  numbers. This system is not elegant at all, because it gets worse with time.

Inserting additional fields would be another alternative. The additional field could be town of birth, month of birth, the President at the time of birth, or pretty much any other random word field. This system is more elegant that the number system, but it has the problem of being more unwieldy, with no guarantee of uniqueness.

This is an urgent identity crisis that needs to be solved. We have to work together to find a solution!

Rating India’s airports


This week was crazy as far as travel schedules go. Within a 5 day period, I passed through 5 Indian airports. I noticed that some of the larger airports have made significant improvements, while the others are locked away in antiquity. Here’s my rating of the Indian airports as on the first week of April 2010.

Delhi International: I arrived into this airport from Heathrow’s new Terminal 5, and boy! was the Delhi airport a sharp contrast. The airport has not changed much in the last year or so, but I believe that they are making the new terminal gates as we speak. They have started using the new runway, though, and the first thing one notices is that the runway is looooong. The plane (and all planes into Delhi this week) had to taxi for 15 minutes to get into the terminal after landing. As soon as I did customs, I was asked to stand in line to wait for my shuttle to the domestic airport (don’t ask…it’s a long story). The line for the shuttle was chaotic, and the bus, oh! the bus, was a trap set out by mosquitoes to lure in the tired-but-surprisingly-juicy international passengers. The bus meandered through the airport and got to an unlabeled domestic terminal after a strangely long trip. No announcement was made to reveal the airlines operating from the terminal we were standing at, which led to hurried gesticulation amongst harried passengers who could only use sign language to communicate amongst themselves. A performance worthy of a slapstick comedy of the sort not seen since “Mind Your Language”. Net net, this airport was a disaster.

Flying *out* from the Delhi International airport is a much improved experience. The “baggage pre-screening X-ray” lines have gone, and the passengers at the terminal moved quickly. I wonder why the Airport Authorities have to improve the departure experience from India, while keeping out tattered welcome mat at the arrival terminal!

Overall score: C-minus

Delhi Domestic: I took several flights in and out of this terminal last week. This airport has definitely made improvements over the last couple of years. The airport has all-new shops, and has a spiffy metal-and-glass look which is standard across the world. The downside was the really, (really, really) crowded departure gates at the lower deck. There were thousands of people “downstairs” at the departure gates, where they had to stand for interminable periods, and wait in line to get into a bus to be driven to the actual aircraft. A bus! Come on! What happened to the Jet Way? I am only guessing that the company selling JetWays sent a trainee sales guy to this airport. Why would they not put a jet-way at this terminal like all other self-respecting airports?!

The *free* internet at the airport was a life saver, as was the excellent book store.

Overall score: B-minus

Bangalore International: This is the brand-spanking-new airport in Bengaluru that was erected a couple of hours outside city limits. The airport is neat, efficient, and quick. I liked the quiet efficiency of this airport- the bags came on time, and the walk to the taxis was minimal. Absolutely fantastic. Now if they could just build this thing nearer to the city! As things stand now, it took me 2.5 hours to get to Bengaluru from Delhi, and another 2 hours to get from the airport to my hotel. This was with zero traffic.

Overall score: B-plus

Pune (International): Reminiscent of Bangalore’s old airport, the airport at Pune is basically an old military airport where the civilian airport has stayed long past their welcome. I love this airport simply because it’s the only airport in the world where you can get out of your flight (using stairs), and then WALK your way to the terminal, past other aircrafts and other meandering passengers. Baggage handling is chaotic, but the short walk to the taxi stand is sheer joy. The airport is in the middle of the *newly expanded* city, which makes for quick in-and-out trips. I have checked in 30 minutes before the flight on a couple of occasions, and they still managed to get me on the flight at both times. Casual and quick, this is an airport for the busy executive!

Overall score: B-minus.

Lucknow (International): This airport was a mystery. City dwellers had warned me that the airport was far-far-away, and I should plan a long drive and carry my own ration of food and water to last the cab ride to the airport. Turns out, they had no real idea where the airport was! I got to this airport in 20 minutes flat from the center  of the city (this was Sunday morning, so your mileage may vary). That said, this airport was worthy of a Laurel-and-Hardy style double take- it looks *exactly* like the city’s red-British-era railway station. The insides weren’t better either, with milling crowds jostling for space en route to the Middle East on the international half of the two gate airport. This was a small airport, but had the old-world-charm that one can expect from a city with this much history and culture.

Overall score: C-plus.

Airports in India have only lately realized the buying and flying power of the new Shining India. The airport infrastructure lags behind the actual demand by a few years. Some cities have responded very well to the sustained surge in demand, while most others are playing catch up.

Tweet, Meet, Call or email…what’s a girl to do?


Here’s an interesting article on how to choose your communication medium wisely. This is on HBR’s blogs from a Wharton Professor.

Prof’s post.