The IPL’s home run

The IPL figures in Fast Company’s list of most innovative companies.  # 22 overall and # 2 on the sports list.

The IPL has transformed cricket, establishing a new model that shows how a nearly 500-year-old game can be revamped, restructured, and tailored to today’s short attention spans and entertainment infrastructure — and succeed wildly

Now I wish we could find a way to do that for a few more sports in India!

How to build a brand in 6 weeks

Advertise during the IPL.   Micromax is now the third largest mobile phone company in India, after Nokia and Samsung, and above Sony Ericsson and Motorola.  It’s expensive, but where else do you get such a large number of eyeballs (Gaurav excluded) over such a short period of time.