The IPL’s home run

The IPL figures in Fast Company’s list of most innovative companies.  # 22 overall and # 2 on the sports list.

The IPL has transformed cricket, establishing a new model that shows how a nearly 500-year-old game can be revamped, restructured, and tailored to today’s short attention spans and entertainment infrastructure — and succeed wildly

Now I wish we could find a way to do that for a few more sports in India!